Pushpa Abhishek celebration of Lord Jagannath, Baldev and Subhadra at ISKCON Aurangabad.

Srila Prabhupada once explained the festival this way: “Krishna was just a toy in the hands of the Gopis, so one day the Gopis decided that we shall decorate Him. Pushpa abhisheka means a ceremony to decorate the deity profusely with flowers, ornaments, cloths.

After there should be lavish feasting and a procession through the streets, so that all the citizens should see how beautiful Krishna appears.”